The Journey in Rebranding Your Personal Brand

It is only appropriate that as you grow, you take the time to reflect and reevaluate who you are as an individual. Over the past 24 months I’ve been undergoing such an experience. Today, I’m excited to launch something I have wanted to do for close to a year an a half – a rebrand of my personal online persona.

I did what most do, I realized I was in need of a change, but lacked the knowledge of how to go about doing it. I was unclear who I should enlist, and although in my head I felt I had a clear picture of what I wanted, when it came time to describe it, I quickly realized how little I actually knew.

A few months back, I was talking to my friend Chris Lema and began to flirt with the idea of acting on my pet project (a personal rebrand). I, however, lack the technical know-how – I’m neither a designer nor a developer, and so the task felt exhausting. It was important that I find a professional organization that could help me accomplish what I thought I wanted, but couldn’t clearly articulate.

Enlisting Professional Help

Over the past two years, or so, I’d seen Chris mention his friends Jennifer Bourn and Brian Bourn numerous times. They are the owners and operators of Bourn Creative. I had the luxury of meeting them at a few events, and enjoyed a few dinners here and there. Enough so that it felt as if we had built a relationship, at least enough of one that I felt comfortable telling them I needed a change, but had no idea how to start.

As a some-what technical person, I think it’s fairly common to think that there is little you can’t do yourself. While true, there is a difference between doing something, and doing it well. Could I have built something that worked? That was Functional? Absolutely! Would it have been what you see today? Not even close!

There is something elegant and amazing that you go through as you try to redefine, or better yet, understand who you are today. I think too often, as humans, we get stuck remembering who we were yesterday, and the idea of change is frightening. Our friends remind us everyday, “Bro, why do you talk like that?”, “Dude, since when do you do that?”

The reality however is that you evolve as a human. There is some point in life where you go through different phases, and you often become those people you said you’d never become. I’ve personally come to terms with the fact that I’m no longer a teenager, or young adult. I think I actually crossed that line years ago, but only over the past 12 months have I come to terms with it. Jennifer helped me realize this, not in words but in beautiful design. She crafted an image of who she perceived me to be, and what she felt best represented who I am.

To me, that’s more than I could have every imagined! It wasn’t about who I wanted to be, or who I was, but who I am today and what I want people to perceive. She got that from the first conversation, all the way to deployment! Then there was Brian, the quiet one, but the brain able to bring to life this beautiful piece of art that his wife so carefully crafted with her finally tuned digital brush.

Thank you Bourns! Love my new design! To the rest of you, enjoy the site and feel free to get lost in its eloquence.


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