Define A Financial Structure Early
If you’re looking to exit your company, building the financial structure for your business will be important. It will be the most important piece of the equation in any future conversations. Unicorns need not apply. It is the most under appreciated. They will get you to the promise land, but then they will also fall…
Read MoreUnderstand the Problem To Build A Better Mousetrap
When I talk to organizations that are entering a new market I can quickly identify the ones that will succeed. I do so by looking for answers to two questions: Do they understand the problem space? Are they building a better mousetrap? Lacking appropriate visibility, that assessment often comes at a distance and fueled with…
Read MoreEstablish a Personal Brand
It’s only recently that I have grown a deeper appreciation for personal brands. Prior to 2010, the idea of establishing a personal brand was a foreign concept to me. In 2010 Dre Armeda came up with perezbox, and the rest is history. It’s perhaps the single most impactful thing I have done for my own…
Read MoreA Website Security Framework Intro
A framework should provide the underlying structure we require to build on. Consider a home. Regardless of the type of home, they all have a similar framework. The framework keeps the house together and defines the basic structure, it starts with the foundation on which the house will sit. From there, the developers and architects…
Read MoreA Chapter Ends. A New One Begins.
This chapter in my life began March of 2011. I was invited to join the team by Dre and Daniel. Coincidently, it ended on the month that I officially hit 6 years with the company. The idea was never mine, it belongs to Daniel; it was his vision, his idea. It was something I found fascinating and…
Read MoreWe Must Improve the HTTPS Message
HTTPS is as important today as it has ever been. If you are transferring sensitive data you should use HTTPS to encrypt data in transit, that is not up for debate. Understand though that it is but one piece of a larger security conversation, and that’s where the message falls flat on it’s face. I…
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