MailChimp Subscribe Form Plugin – via @CrowdFavorite

Decided to update my email subscription feature and in the process set out to find a more effective solution.

I had been rocking the Jetpack  plugin and using their subscription module, but it left a lot to be desired. Mainly the lack of control, or appeared lack of control over my own data (my emails). For the average site though it might be perfect, and right what the doctor ordered.

For me however I was looking for something specifically to integrate with MailChimp. I actually didn’t even know that there was a MailChimp plugin, I thought I would have to do a form myself (as I had done before), but oh how the things have changed.

Turns out that in my absence, a few months – maybe years, things continue to evolve. How awesome is that!

Turns out our friends at Crowd Favorite built a free MailChimp plugin. #hattip

[Read more...]

The Value a Blog Brings To Your Brand

While in San Francisco this past weekend I had the opportunity to attend a conference, WordCamp San Francisco. I didn’t sit in on that many sessions, for a variety of reasons, but there was one that I attended, mostly because I know the speaker and he delivers a good and impactful talk – Chris Lema.

His talk was on Building Your Brand with a Blog – yes I stole the concept for the post title from that.

He defined 6 key elements to a successful content marketing strategy:

  • Audience
  • Needs
  • Opinion
  • Consistency
  • Tone
  • Sharing

If you have never heard my Chilean friend talk, you really need to, oh and don’t worry you have a lot of opportunities to. I encourage you to grab a glass of your favorite drink and go through the various videos, he’s a phenomenal speaker, and he writes about it too. But look, this post isn’t about my friend, it is however about his 6 key points.

[Read more...]

Accounting For The Squeaky Wheel

This has been on my mind for a while, likely because of how big of an issue it is for me. I didn’t realize how big of an issue it is though until I started doing some research.

I came across the most eloquent description:

It means that if you bitch loud enough, you’ll eventually get your way.

If you’re unfamiliar with the term, phrase, and you run a business you should acclimate yourself with it quickly. As an entrepreneur, as your business grows you will have to contend with it on a daily basis. I find it a very dangerous dilemma.
[Read more...]

The Harsh Reality of Running a Business

Yesterday a very well respected entrepreneur, Rand Fishkin, put out a very personal post on his struggle with depression over the past 12 months and it’s affects on his ability to run his business, although deeply personal and very open, it resonated with me for a variety of reasons. In fact, it something that resonates with me because of how close to home it hits.

Being an Entrepreneur

Perhaps the hardest and loneliest job you’ll have, yet the most exciting and rewarding as well. It’s frankly the craziest experience that words can hardly adequately describe in a way that many will understand or appreciate. I think what was special about his post was the honesty, his revelation of all that is good and bad with being at the top of your business.
[Read more...]