You will undoubtedly undervalue your product or services, and your pricing will be wrong; this I am sure of. It will be echoed by every seasoned business person, professional coach, and everyone in between. You will start researching and googling how to raise your prices and you’ll find over 7 million results offering you advice.
Your inability to make any sense of it will be frustrating, and with every article you read you’ll find some qualifier that holds you back. The fears you feel – “what if we’re wrong”, “can we just revert?”, “what will the impacts to the brand be?”, “will my market work with this change?” – never really go away. Your frustrations won’t be that you don’t understand the idea of raising prices, but more along the lines of how.
A Pricing Journey with Sucuri
While we are all accustomed to reading advice that starts at the conclusion, I instead want to focus on our journey. Specifically our journey with pricing at Sucuri. The real insights come from analyzing how someone reached a conclusion, because what we’re really after is the thought process more than the end result. How do I navigate the process of raising or changing my prices? I honestly have no idea, but I’ll tell you our story.