I have a friend, Chris Lema who loves to write about how much he says no, so much so that he has an entire tag dedicated to it. When you think about it, it makes a lot of sense.
Your ability to decipher the noise from the rest, is a bit of an art, and saying yes to the wrong thing could take you down a rabbit hole that will never let you see the light of day. I’ve seen a number of companies fail to this, always chasing the golden nugget.
It is however, a bit misleading to you as an entrepreneur, more importantly as a manager and leader (there is a difference).