At an event recently a friend of mine was cracking jokes on my online appearance. Although only joking, you can always tell when there is some truth to it.
It was enough where I started giving it a bit more thought.
In the process, I realized he was correct. So I found myself thinking more and more on the subject. As your personal brand equity begins to increase you give little thought to it, until all of a sudden it slaps you in the face.
It begins with random pings to be friends, emails, Skype messages, etc… Before you know it, it consumes your day and the lines between personal and public become non-existent. It really struck home when I published a picture on Facebook and my wife asked, “Who is that?”
I honestly didn’t know, other than it being a friend request I received and felt obligated to accept.