Posts Tagged ‘Sales And Marketing’
Automating Image Optimization for Website Performance, Improved User Experience and Website Core Vitals
Last week we explored the importance of updating images to next-gen formats. The net-net of the article was that it is important to update images, and next-gen formats like WebP have the ability to introduce material savings in size and performance. The improved performance offers users a great experience, and Google rewards your website with…
Read MoreIs it Worth Updating Images from PNG to WebP for Website Performance?
Spend any time building online brands and you will undoubtedly stumble on the need to optimize the performance of your website. One of the things that will drive you bananas is Web Core Vitals. This was the case while working on Trunc (a log management platform) this week, Web Core Vitals was throwing a fit…
Read MoreEstablish a Personal Brand
It’s only recently that I have grown a deeper appreciation for personal brands. Prior to 2010, the idea of establishing a personal brand was a foreign concept to me. In 2010 Dre Armeda came up with perezbox, and the rest is history. It’s perhaps the single most impactful thing I have done for my own…
Read MoreLessons Learned Playing With Pricing
When we first started, our pricing by all accounts was absurdly low. In my last post I chronicled the details of our pricing journey at Sucuri. Developers were finding that the cost was low enough that it was easier to send websites to us rather than invest their time, that could, at the time, run $40…
Read MoreAccounting for the Pricing Journey
You will undoubtedly undervalue your product or services, and your pricing will be wrong; this I am sure of. It will be echoed by every seasoned business person, professional coach, and everyone in between. You will start researching and googling how to raise your prices and you’ll find over 7 million results offering you advice. Your inability to make…
Read MoreThe Fallacy of Measuring Everything
We have all been in those talks. You know, the ones in which they are telling you to measure all things? Test everything!!! The one in which they share the secret to achieving a 300% growth! How it’s impossible to make a decision without data? How data will set you free? You know, the talks that…
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